"Learn to Earn" (How to profit from the Internet)

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Diageo's History of Responsibility Since the 1930s … Diageo has a long and proud tradition of leadership in promoting responsible drinking and fighting alcohol misuse, raising consumer awareness and both setting and maintaining world class standards in responsible marketing.  Some of the company’s earliest recorded activities date back to the 1930s, when one of our predecessor companies, Joseph E. Seagram and Sons, Inc. ran a series of print advertisements in the US, exhorting consumers not to misuse their brands. Today … This tradition continues today with innovative and progressive campaigns running throughout each and every Diageo region, using marketing expertise to help raise awareness and create a more positive role for alcohol in society. In addition to marketing campaigns, Diageo directly and indirectly supports initiatives to fight drink driving, underage drinking and irresponsible drinking in its top 40 markets. Diageo memberships of social aspect organisations